The visibility problem charities face
Most charities are doing extraordinary work. Most of them are also invisible to the people who would love to help them. Volunteer recruitment has historically relied on word of mouth, noticeboards, and the occasional social media post — none of which reach people actively searching for opportunities.
Hero changes this. We aggregate demand — thousands of motivated volunteers searching for opportunities right now — and give charities a channel to reach them directly.
What the data shows
After analysing application rates across our platform, the pattern is clear: charities with a complete, verified Hero profile receive on average three times more volunteer applications than those with incomplete profiles or unverified status.
The gap breaks down like this:
- Verified badge: Volunteers trust verified organisations more. A charity with our verified badge converts profile views to applications at 2.4× the rate of unverified ones.
- Complete description: Charities with a full description, website link, and cause categories filled in see 40% more profile views.
- SDG tags: Many of our volunteers search specifically by UN Sustainable Development Goal. Tagging your opportunities with relevant SDGs makes you discoverable to this highly motivated segment.
How Hero's auto-publishing works
One of Hero's most popular features for charities is auto-publishing. When enabled, Hero automatically shares new opportunities to your charity's social media channels at the optimal time — no extra work required. Charities using auto-publish see 28% more external traffic to their profile within the first 30 days.
Getting set up on Hero
Setting up a complete Hero charity profile takes around 15 minutes. Our AI-assisted setup guides you through writing your description, selecting cause categories and SDG tags, and connecting your social media accounts. You can post your first opportunity the same day.
Verification typically takes 2-3 business days and requires your charity registration number and a brief document check. Once verified, your badge appears across all your listings and profile pages.