About You Okay, Doc?
You Okay, Doc? is a UK charity dedicated to supporting the mental health and wellbeing of healthcare professionals — doctors, nurses, paramedics, and other NHS staff. Founded in 2020 in response to the mental health crisis facing frontline workers during the pandemic, the charity runs peer support groups, wellbeing workshops, and a 24/7 listening service.
Like many mid-sized charities, they had a compelling mission but a persistent recruitment challenge: finding the right volunteers, in the right places, with the right skills, consistently.
The problem before Hero
"We were spending enormous amounts of time on volunteer recruitment," says their Operations Lead. "Job boards, social media, word of mouth — it was scattergun and inefficient. We'd get a spike of applications after a press mention and then nothing for weeks. We had no reliable pipeline."
The charity needed volunteers with specific skills: facilitation, empathy, experience in healthcare contexts, and the availability to commit to regular group sessions. Generic volunteer platforms weren't effective at matching these requirements.
Joining Hero
You Okay, Doc? joined Hero in December 2025. The onboarding process took less than a day. Hero's AI-assisted profile setup helped them write a compelling charity description, select relevant cause categories (mental health, healthcare), and tag their opportunities with SDGs 3 and 10 — Good Health and Reduced Inequalities.
They listed four initial opportunities: peer support group facilitators, wellbeing workshop leads, social media volunteers, and event support for their annual charity hike.
The results
Within 12 weeks of joining Hero:
- 214 volunteer applications received across their four listings
- 89 volunteers onboarded into active roles
- 3.2× increase in profile views compared to their previous website listings
- Zero additional staff time spent on outreach — all inbound through Hero
"Hero changed everything," says their Volunteer Coordinator. "We went from chasing volunteers to having a waiting list. The quality of applicants is higher too — people who found us through Hero tend to be more motivated and better matched to our needs."
What made the difference
Three factors stood out. First, Hero's SDG tagging brought in volunteers who specifically wanted to contribute to mental health causes — not just people looking for general volunteering. Second, the verified charity badge gave potential volunteers confidence that You Okay, Doc? was a legitimate, well-run organisation. Third, auto-publishing meant every new opportunity was shared automatically across social media with zero effort.
You Okay, Doc? has since upgraded to Hero Pro and is now using the analytics dashboard to track volunteer retention, hours logged, and SDG impact for their annual report.